Or stand operators can sell flowers, offering half-price if the customer wants to pick them him- or herself. In areas where they will not get trampled on, flowers can be grown to add to the attractiveness of the place, and customers should be encouraged to pick a small bouquet free for the stopping. Commercial-type glass-fronted refrigerators can be bought used, and the more perishable items stored in them. Nail kegs sawed in half, polished and waxed, make nice display containers. If possible, locate your produce stand under a large shade tree–you couldn’t find a more natural way to display it, and it will give the stand a more rustic setting. Eye-catchers are needed (as a wood carver, I put in a totem pole). If you’re there to stay, make your stand a place that people will see and remember. But such a stand is unlikely to be seen by passing motorists. With a little imagination you can place bushel baskets of fruit in front of piles of watermelons or pumpkins at each end of your “table” to lend a bit of showmanship. Several long planks mounted on two sawhorses can serve your needs and be portable enough to be packed away in your barn when the season ends. Make the stand attractive to prospective customers. Obtain the necessary permits, and start building. Once you’ve picked a corner or a place on the road that faces into the traffic during your prime season–a place where approaching traffic can not only see your produce stand but look directly onto your displays–allow a wide area for pull-off so that cars can slow down before driving in. Curves where people are forced to slow down are also a good place to show your signs. Then try to place signs far enough down the highway, on both sides of the road, so that fast-moving traffic will see your stand and have enough time to slow down to a safe stop. You know when your particular crops will bear the heaviest, so find out in which direction traffic is heaviest at that time of year: It helps if drivers don’t have to cross the road into an oncoming lane of traffic to reach your stand. Pick a quieter road with sufficient traffic moving along at a slower pace. Don’t try to place it on turnpikes people are not on these roads to shop and are too anxious to slow down for fear of being struck from the rear. The location of your produce stand is of utmost importance. People are not averse to driving into the country to look for fruits and vegetables–but you must make it worth their while to stop. It’s a direct link to your customers without the bargain-hunting middleman reaching into your pocket. If you’re selling the fruits of a natural lifestyle but finding your talents rotting in the fields, a roadside produce stand may be the answer to your marketing problems. Homemade Cheese Recipes: Cheese Making Articles.
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